|
☆ 专业培训
 我们可根据不同行业的需要，组织安排到英参加各种形式的培训活动，给中国企业的技术人员及管理人员提供机会，了解西方先进的技术知识与管理经验。
英国商旅部培训内容所涉及的领域十分广泛，从宏观经济到企业管理；从环境保护到基础建设；从医疗卫生到社会保障，几乎触及社会经济生活的各个层面。严谨周密的前期准备工作，为培训的成功奠定了坚实的基础，而依托于著名大学如全世界最好的商学院之一曼彻斯特商学院、兰卡斯特大学商学院，提赛德大学，企业联盟的培训机构如全世界最大的培训机构FROST
& SULLIVAN LIMITED，为高水平的培训提供了必要的保障。我们聘请各行业著名教授、专家授课，聘请知名人士担任顾问，安排参观考察世界知名的企业，拜会有关政府部门，使培训人员从理论到实践都有很大的收获，深受培训单位和人员的好评。
* 针对中国企业的赴英培训项目
1. UK political system 英国政治体制
2. The role of academic research in industrial and economic growth
学术研究在工业和经济发展的角色
3. Asset marketing strategy 资产市场策略
4. Auctions 拍卖
5. Best practices in risk management 实用风险管理
6. Recent developments in company regulation in Europe
欧洲公司规定的最新发展
7. European science and technology policy 欧洲科技政策
8. Foreign market entry 外国市场准入
9. Human resources and corporate culture 人力资源和公司文化
10. Industrial marketing strategy 工业市场策略
11. UK insolvency practice 英国破产实用学
12. Market entry strategy 市场准入策略
13. The Millennium Dome: a case study 伦敦千喜年苍穹：案例分析
14. UK recruitment 英国招聘
15. Risk management for asset swaps 资产兑换的风险管理
16. A survey of the UK tax system 英国税收体系的调查
17. Technology diffusion for SMEs 中小企业的技术扩散
18. The Third Way 第三条路
19. UK company law 英国公司法
20. The UK economic system 英国经济体制
21. Initiatives from the Department of Trade & Industry 英国工贸部的首创精神
22. Mechanical engineering in UK 英国的机械工业
23. The export/import policies of the European Union 欧盟的进出口政策
24. Importing into UK and EU markets 进口到英国和欧盟市场
25. The European Joint Research Centre 欧洲合资研究中心
26. Risk management 风险管理
27. Holding companies 股份公司
28. UK computer software market 英国计算机软件市场
29. UK e-commerce 英国电子商务
30. UK science policy 英国科学政策
31. Industrial marketing strategy 工业市场策略
32. National Health Service 英国全民健康服务
33. Introduction to the World Trade organisation (WTO) WTO介绍
34. China and WTO 中国和WTO
35. China and WTO Part Two 中国和WTO第二部分
36. EU import procedures 欧盟进口步骤
37. Electronic banking 电子银行
38. E financial services 电子金融服务
39. Overview of the history of the European Union 欧盟历史回顾
40. Export strategy 出口策略
41. The Euro 欧元
42. Welfare & social security 福利和社会保障
43. Integration of technology into strategy 技术融于策略
44. UK education system 英国教育体制
45. UK government and companies 英国政府和公司
46. Strategic thinking 策略思考
47. Enlargement of the European Union 欧盟的扩张
48. China market entry strategy 进入中国市场策略
49. SME marketing plan 中小企业市场方案
50. Trading with China 和中国的贸易
51. Capital budgeting 资本预算
52. Capital investment decisions 资本投资策略
53. Tax harmonisation and the European Union 税务伤害与欧盟
54. ISO 14001 environmental standard ISO14001环境标准
55. The organisation of business finance 商务财务的组织
56. UK tax reform 英国税务改革
57. UK textile industry – issues and strategies 英国纺织工业-问题和策略
58. Export market research 出口市场研究
59. Export strategy 出口策略
60. WTO – GATS WTO-GATS
61. WTO – Dispute settlement mechanism WTO-争议裁决机制
62. WTO regulations WTO规则
63. WTO – Anti-dumping rules WTO反倾销
64. Development of e-commerce in UK 英国电子商务的发展
65. China’s post WTO industrial restructuring 中国后WTO工业重组
66. The world’s champion marketers – the Japanese? 世界的冠军市场-日本？
67. International Business Management 国际商务管理
68. International Business Management Case Study – Danone SA
国际商务管理案例分析-Danone SA
69. Trends in Social Security 社会保障趋势
70. History of Social security in UK英国社会保障历史
71. Survey of Social Security in Britain 英国社会保障调查
72. Introduction to UK social security system 英国社会保障制度介绍
73. Distribution and management of financial resources in UK social
security system 英国社会保障制度的分配与管理
74. Introduction to UK Company Structures and Systems 英国公司结构和制度介绍
75. International Trade Management 1 国际贸易管理1
76. International Trade Management 2 – Case Studies 国际贸易管理2-案例分析
77. Technological Development Policy in UK Companies 英国公司的技术发展政策
78. Germany – Technological Development Policies 德国-技术发展政策
79. China – Market Entry Strategies 中国-市场准入策略
80. China’s Environmental market 中国环境市场
81. Foreign Direct Investment 外国直接投资
82. Foreign Portfolio & Direct Investment 外国证卷与直接投资
83. Impact of WTO on China’s Companies WTO对中国公司的影响
84. International Marketing Strategies 国际市场策略
85. Management & Control of Companies in UK 英国公司的管理和控制
86. Market Segmentation 市场分割
87. The Marketing Planning Process 市场计划步骤
88. Methods of Exporting and Channels of Distribution 出口与配送渠道的方法
89. Pricing Equity Offerings 股本价格
90. Valuing Merger & Acquisition Transactions 兼并交易
91. Why Firms Should Co-operate 公司间合作理由
92. Appraisal systems for UK civil service 英国行政事务的评估系统
93. Salary & welfare system of UK civil service 英国行政事务机构的薪水和福利
94. Marketing communications and cultural diversity 市场沟通和文化差异
95. UK WTO policy 英国WTO政策
96. Strategy and policy of regional economic development
区域经济发展的策略和政策
97. Public administration in UK 英国公共管理
98. Civil service system and prevention of corruption
行政事务系统和腐败的阻止
99. UK government assistance to SMEs 英国政府对中小企业的资助
100. UK system for non-profit organisations 英国非赢利组织的系统
101. E Public administration 电子公共政务
102. UK government policy on international trade 英国政府的国际贸易政策
103. Foreign direct investment policies and strategies
外国直接投资政策和策略
104. Strategic alliances 1 战略联盟1
105. Strategic alliances 2 战略联盟2
106. Joint ventures 合资
107. European business environment 欧洲商务环境
↑返回
* 针对在华外国经理人的培训课程(training
courses for international managers in China)：
Business Etiquette in doing business with Chinese
-Chinese business culture dimensions(including collectiveness
& individualisim; power distance, uncertainty etc.)
-Greetings and meetings
-Socializing with Chinese managers(eg, how to conduct yourself
at dinner with Chinese business people, how to behave when you are
on an outing)
-Chinese face
-Importance of “Guan Xi”
-Communication in Chinese business meetings
-Writing a report to Chinese business people
-Conflict resolution between Chinese and foreign cultures
Insight into China
-Introduction to China
-Business travel to and in China
-Chinese business culture
-Building and maintaining relationships with the Chinese
-Communicating effectively with Chinese people
-The Chinese corporate system
-Investment options for Western companies
-Developing business with China
-Establishing a representative office
-Establishing a joint venture or wholly foreign-owned enterprise
-Negotiating with the Chinese
Introduction to trading with China
Description and objective: A one-day course
plus optional mentoring programme to enable companies to trade with
China with increased confidence and profit.The course covers the follwing
aspects of trading with China:
General background to modern China
China's foreign trade system
Cultural aspects of doing business in China
Preparing for the market
Identifying and appointing agents and distributors
Sales and marketing
Negotiating with the Chinese
Dispute avoidance and resolution
Negotiating in China
Description and objective: The ability to negotiate successfully
is an important component of business success in China.Many companies
have found negotiating with the Chinese both challenging and difficult.The
objective of this course is to help companies better understand the
psychology and cultural background of Chinese negotiators and the
negotiating process and become more effective at negotiating with
the Chinese.The course comprises two sections:
The Psychology of Negotiating with the Chinese
Negotiating in China
Contracts and contract negotiation
The Chinese Negotiating Style
Problems Negotiating with the Chinese
Making Negotiations More Fruitful
Negotiating Joint Ventures in China
Business Development International - 2 days - Advanced - In-House
Send A Message
Description and objective: General background
Social and cultural forces that influence the negotiation process
in China
The cultural underpinning of the negotiation process:
Confucianism, Sun Tzu;The Art of War; Stratagems
The Chinese negotiating style:
Stages of the negotiation process
Pre-negotiation
Formal negotiation
Post-negotiation
Main problems with negotiating with the Chinese
From the Chinese point-of-view
From the foreign company's point-of-view
Measures to take to facilitate negotiation
Preparation
Foreseeing Chinese needs and concerns
Developing and maintaining relationships
Developing strategies for resolving conflicts
Chinese negotiating tactics and how to counter them
Preparing your own documentation
Joint venture negotiations
Background to joint ventures in China
The legal framework
Planning for the joint venture negotiations
Choosing a PRC partner – eligibility criteria
The negotiating team
The negotiation and approval process for joint ventures
Letter of Intent or Memorandum of Information
Project Proposal
Feasibility Study
Due diligence
Drafting the joint venture contract/ Articles of Association
Negotiating the joint venture
Dealing with the approval authorities
Final approval and granting of business licence
Quotation:
1000 yuan per hour/per teacher
Profile of Lecturers
Professor Mike Bastin
Date of birth: 11th October, 1964
Nationality: British
Tertiary qualifications
M.B.A (focus on Marketing and Strategy), Warwick Business School;
1991-1992
M.Sc Management Science, University of Southampton; 1988-1989
B.Sc (Hons) Mathematics, University of Southampton; 1984-1988
Business Training/Consultancy Clients
Yadechem: Beijing-based Chemcial supplier
Justit-it Manufacturing: Chongqing-based manufacturer
Holiday Inn: International Hotel Chain
Mearsk Sealand: International Shipping company
Other overseas teaching/research positions: Visiting Marketing
Professor
Beijing University (China)
Fudan University (China)
Nanjing University (China)
Goa Institute of Management (India)
Bloomsburg University (U.S.A)
American University of Central Asia (Kyrgystan)
Stephanie Zhang
Date of Birth: 13/02/69
Nationality: Chinese and UK Permanent residence
Education:
Sep.1995-Sep.1996 Obtained MBA(Industrialization and Development)
at the University of Liverpool, UK.Courses include strategic management,
marketing, information management, organizational behaviour, financial
management, human resource management, project management
Sep.1993-July 1995 Majoring at English linguistics at Beijing
Normal University and obtained postgraduate diploma
Training and Consultancy Clients:
Beijing Zi Zhu Pharmaceutical Co.Ltd.(China)
Business Development International(U.K.)
FairControl(Germany)
M8B(Germany)
APCO(U.S.A)
Female Health Company(U.S.A)
Rainforest Alliance(U.S.A)
Ceramics Co.Ltd.(Ireland)
The University of Teesside(U.K.)
↑返回
|